BE
BE - THIS THESIS PROJECT PRESENTS A COMMUNICATION CONCEPT FOR AN IMAGINARY BRA BRAND, REDEFINING FEMININITY BEYOND CLICHÉS. THE BRAND PROMOTES SELF-CONFIDENCE AND BODY ACCEPTANCE, ESTABLISHING AN AUTHENTIC DIALOGUE WITH ITS AUDIENCE THROUGH MESSAGES AND TESTIMONIALS. THE LAUNCH INCLUDES A WEBSITE SHOWCASING STORIES THROUGH VIDEOS, PHOTOS, ANIMATIONS, AND A MARKETING STRATEGY SECTION.
COLLECTION BRAS BE AIMS TO STAND OUT BY FOCUSING ON REAL WOMEN IN REAL SETTINGS, NOT STUDIOS OR FAMOUS MODELS. THE FIRST COLLECTION CAPTURES WOMEN WEARING BRAS DURING THEIR DAILY ROUTINES, HIGHLIGHTING COMFORT. FOR THE SECOND COLLECTION, EACH PHOTO IS PAIRED WITH A STORY, EMBRACING THE IDEA THAT "EVERY BRA HAS A STORY, JUST LIKE YOU." BE SEEKS TO INSPIRE WOMEN TO IMAGINE THEMSELVES IN THOSE MOMENTS.
ARTICLES AND PODCAST BE CONNECTS WITH ITS AUDIENCE THROUGH ARTICLES, A PODCAST, AND DAILY PLAYLISTS.
SOCIAL CAMPAIGN PRESENTED IN A DOCUMENTARY STYLE, WHERE GIRLS ANONYMOUSLY SHARE THEIR STORIES CANDIDLY. THEIR RESPONSES PROMPT VIEWERS TO QUESTION THEMSELVES ABOUT THE EXISTENTIAL DILEMMA OF SELF-ACCEPTANCE.
IDENTITY I DESIGNED A CONCEPTUAL LOGO, STARTING WITH A STYLIZED BREAST THAT, THROUGH ROTATION AND ADDED LINES, TRANSFORMED INTO THE LETTERS B AND E, EVENTUALLY RESEMBLING A BRA.
WELCOME PAGE THE NAME 'BE' SYMBOLIZES THE FREEDOM TO BE WHOEVER YOU WANT. THE BRAND'S COLORS, PINK AND RED, REPRESENT FEMININITY IN ITS DUALITY: PINK CONVEYS SOFTNESS, WHILE RED EMBODIES SEDUCTION AND BOLDNESS, REFLECTING THE DIVERSE NATURE OF WOMEN.
Thesis Project: Art Direction | Photography | Web Design | Graphic Design | Communication and Strategy | Videography
