GUCCI

I managed art direction for gucci.com e-commerce shoots end to end, in photo and video: on-model for men and women, still life, pet, home decor and beauty. Shoots lasted from one week to two months depending on the collection, with up to 1,000 products in the largest ones, each shot from multiple views.

Delivering luxury level quality at e-commerce scale: hundreds of products per collection, on tight deadlines, with teams of 20+. On set I led photographers, stylists, glam and set designers collaboratively, responsible for the final result across photo and video: poses, set pieces, details to highlight and image selection. I then oversaw post-production, approving retouched images and edited footage to keep everything consistent with Gucci’s visual identity. A photography background let me solve technical issues in real time.