Pelikan is a historic German brand known for its high-quality fountain pens. I worked on the visual identity of its Italian presence, including the official Amazon Store (Italy and Spain) and social channels.
I took a dated, traditional look and gave it a fresh, modern identity. I photographed the commercial still life myself and designed the brand graphics, then rebuilt the imagery of the Instagram channel and the Amazon Store from scratch. I also developed the creative concepts. Working directly with the marketing lead, I had full creative freedom, and the new direction was trusted and carried through to the end. The “before and after” below shows the result.
AMAZON STORE ITALY
INSTAGRAM ITALY
BEFORE
AFTER
