Maison Margiela is a French luxury fashion house that has challenged fashion conventions since its beginnings, rejecting established rules and creating new ones. Its philosophy is that the designs speak for themselves.
A self-initiated campaign simulation: two editorials and advertising visuals built around a communication strategy based on provocation, true to the brand’s identity. I developed the concept and managed the photographic side: direction of the models, set lighting and posing.
I EDITORIAL 
II EDITORIAL
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